A Team with Home Care Vision
Lori Hogan, Co-Founder, and PAUL HOGAN, Co-Founder and Chairman
In 1994, Paul and Lori Hogan co-founded Home Instead Senior Care®. On June 1 of that year, they began operating the company out of an office in his mother's home with one desk and one computer. Today, the Home Instead Senior Care network includes nearly 900 franchise offices worldwide, with locations in 15 countries and Puerto Rico.
Since the beginning, their leadership has helped take Home Instead Senior Care from one franchise in Omaha to nearly 900 worldwide. The company is now the undisputed global senior care leader, and its momentum and growth continue unabated. "We didn't invent the idea of senior care, since it's been around in families or other forms for generations," Paul says. "But we did start the non-medical senior care industry." Lori agrees: "We've taken one of the oldest 'businesses' - senior care, which people have always done - and turned it into something that people could make into a career," she said.
Paul's move in June 1, 2010 from CEO to Chairman was intended to help keep Home Instead Senior Care at the forefront of the global senior care industry, and to enable him to play a bigger role in guiding and impacting industry-related legislation. In his words, as Chairman, he will concentrate "more of his energies and efforts on developing the senior care industry and the Home Instead Senior Care brand."
In 1985, Paul began his franchising career with Merry Maids; he remained with the company until founding Home Instead Senior Care in 1994. From 1987 to 1994, Lori owned and operated Classic Empressions, an Omaha modeling and self-development program for pre-teen, teenage, and adult women.
Paul - who was born in Norcross, GA, but grew up in Omaha - has a Bachelor's degree in business (specializing in finance) from the University of Nebraska-Lincoln. Lori likewise was born in Georgia - at Fort Benning - and grew up in Omaha; she has a Bachelor's degree in psychology from the University of Nebraska-Omaha.
Roger Baumgart, Chief Executive Officer
Roger Baumgart was named Chief Executive Officer of Home Instead Senior Care® on June 1, 2010. In this position, he provides strategic leadership for the world's first, largest, and most respected senior care company. He also provides direct supervision of the technology, finance and public affairs functions. During his career at Home Instead Senior Care, Roger has held key leadership positions including Vice President Support, Senior Vice President, Chief Operating Officer and President.
He brings a lifetime of small business, entrepreneurial, and franchise experience to his work, having learned franchising during a five-year stint with Mail Boxes Etc. In addition, Roger has served as the Vice President of Operations for a Midwest grocery store chain; he also has owned and operated an Omaha grocery store, during which time he was elected President of the Nebraska Retail Grocers Association. Home Instead Senior Care CEO Paul Hogan describes Roger as "a sincere and charismatic leader positioned to exercise strong leadership skills - including an unequalled understanding of our business - while consistently demonstrating the highest personal and business integrity."
Jeff Huber, President
Jeff Huber was named President & Chief Operating Officer on June 1, 2010. In this position, Jeff oversees the day-to-day operational functions of the franchise network including marketing, business performance, franchise standards, franchise development, global business and training. He also provides strategic leadership on key initiatives such as PEAQ and CAREGiver Leadership. He also oversees human resources and day-to-day leadership for Home Instead, Inc.
Jeff joined Home Instead Senior Care in 1998 as a Franchise Development Manager when the company was a 125-franchise network. In the ensuing years, he presided either directly or indirectly over the sale of more than 500 additional franchises and expansion into several global markets. In his career with Home Instead Senior Care, he has also served as Chief Administrative Officer, Chief Development Officer and Vice President of Franchise Development.
Jeff graduated magna cum laude from the Creighton University School of Law and summa cum laude from Creighton University. Prior to joining Home Instead Senior Care, Jeff practiced law for four years including two years as a law clerk for a United States District Court judge.
Scott Dingfield, Chief Marketing Officer
Scott Dingfield, named Chief Marketing Officer in September 2007, oversees Home Instead Senior Care's marketing, public affairs, communications and strategic alliances activities. His departments are responsible for generating prospective franchise owner leads, developing strategic alliances with companies and organizations that further the global mission of the Home Instead Senior Care franchise network, building brand awareness, leading internal and external communications and generating media awareness related to elder care issues.
He has been with the company for more than six years, beginning in 2001 as the Marketing Manager. In 2004, Scott was promoted to Director of Marketing and Communications, a position he held until being named Vice President of Marketing and Communications in 2005. "I came to Home Instead Senior Care because I wanted to work somewhere that the outcome has a real meaning for the world," he says. "I love the mission of the company and know that we're impacting the lives of seniors around the world. It's very rewarding, and I feel truly blessed to be here."
Yoshino Nakajima, Chief Development Officer
As Chief Development Officer, Yoshino Nakajima leads our Franchise Development Division, comprised of Global Business Development, Global Business Performance, and North American Franchise Development.
Yoshino has been with Home Instead Senior Care® since 1997, starting out as its first International Development Representative. In 2000, she was named Vice President Global Business Group and helped catalyze the company's remarkable growth around the globe.
Yoshino brings with her considerable experience in franchising, having served as a master franchisee for Blimpie's sandwich shops in Poland; she also belongs to the Global Marketing Committee for the International Franchise Association.
When asked why she joined Home Instead Senior Care, Yoshino says, "I'm traveling all over the world and, in my heart, I always wanted to take care of my parents. When I found out about Home Instead Senior Care, I immediately wanted to bring it to Japan and around the globe."
Lonnie Hertzel, Vice President of Operations
Lonnie Hertzel, named Vice President of Operations in 2007, has served the senior care company as Vice President of Training and Technology since January 2006. Lonnie brings 18 years of franchising experience to bear on three critical areas: franchise owner training; development and implementation of technology to support franchise operations; and oversight of the PerforMax business management program. In addition, Lonnie is responsible for supporting the operations of franchise office 100, the original Home Instead Senior Care franchise located in Omaha, NE.
He has owned and opened three different franchises, two with Merry Maids and then a Home Instead Senior Care business located in Atlanta, GA. He and wife Genevieve operated this Atlanta senior care franchise for four years until Lonnie returned to Omaha to join the International Home Office staff as Training Manager in 2000. He also has served as Vice President of Western Support. Lonnie derives particular satisfaction from supporting others in the Home Instead Senior Care network, saying, "I've always enjoyed assisting franchise owners, colleagues and staff members in envisioning better, more satisfying futures for themselves."
John Hogan, VP Strategic Business Development
As Chief Operating Officer, John Hogan explores ways in which Home Instead can remain innovative in business operations, growth and profitability. He started his career with Home Instead Senior Care in 1995, as the manager of the Omaha location when it was the company's only franchise. Since then, John has served as Franchise Training Manager, Vice President of Operations, and Vice President for Training and Technology, taking over as COO in 2005.
His prior franchising experience includes a two-year stint as owner and operator of a Merry Maids franchise in Atlanta, Georgia, in the early 1990s. While he has believed in the Home Instead Senior Care mission from the beginning, John feels there's more to the company's phenomenal success. "Our business is all about people -- top to bottom and side to side -- and the personal relationships throughout our senior care network are the key to our success."
David Banark, Vice President of Business Performance
David Banark, Vice President of Business Performance, oversees Home Instead Senior Care's franchise support functions throughout the U.S. and North America. He has 10 years of home care experience with the company, having started in 1998 as the General Manager of the first Home Instead Senior Care franchise, which is located in Omaha, Nebraska. Dave subsequently moved to the International Home Office to serve as Franchise Support Manager and then as Vice President for Franchise Support for the East region before assuming his current role with the company in January 2006.
Before coming to Home Instead Senior Care, he worked as General Manager for Metro Medical Transportation in Omaha - an experience "that showed me the value of small business and franchising," he said. Dave sees a tremendous global future for Home Instead Senior Care, thanks to its elder care services and its people: "With the population on the front edge of the age wave, there's really great potential here. Home Instead Senior Care has a strong culture of people with a shared sense of mission - serving seniors across North America and around the world."
Jisella Dolan, Vice President & General Counsel
Jisella Dolan, Vice President and General Counsel, leads the Standards and Legal teams. She started her career with Home Instead Senior Care in 2007 as the company's first General Counsel. She oversees the departments dedicated to protecting the integrity of the Home Instead Senior Care brand. She also develops and leads strategic initiatives as a member of the senior leadership team.
Before joining Home Instead Senior Care, Jisella was a partner with a regional law firm specializing in commercial transactions. She graduated with honors from the University of Nebraska's College of Law and was a member of the Order of the Coif, the Nebraska Law Review and Phi Beta Kappa. "It's inspiring to be a member of the Home Instead Senior Care family. I'm honored to work for a company whose mission is to serve others and to care for our seniors. Knowing that what you do each day truly matters and that you are helping improve people's lives is a blessing - one that each of us at Home Instead Senior Care has the opportunity to experience."
Corey Watton, Vice President of Finance
As vice president of finance, Corey Watton oversees all company accounting and finance practices; financial statement and budget preparation; and all other compliance matters. Corey also directs financial strategies with respect to company growth, operational efficiencies and treasury management.
Corey joined Home Instead Senior Care as director of finance in April of 2009. He earned a bachelor of science from the University of Nebraska at Lincoln and has been a certified public accountant in the State of Nebraska since 1998. "I have never seen a company where everyone works together so well for organizational success. The best part of this collaboration is that economic success is secondary to the overall mission's success - we truly want seniors to have the highest possible quality of life by remaining in their homes as long as possible. I am extremely proud to work at Home Instead Senior Care."
Rob Shradar, Vice President of Technology
As vice president of technology, Rob Shradar, ensures that all operations and support for the company's internal and external clients are operating optimally, while delivering innovation and value to enable the network to widen its lead in the industry.
Rob joined Home Instead in April 2010 and comes to us from Microsoft, where he worked in software and services sales for three years. He earned his Bachelor of Arts and Masters of Business Administration degrees at the University of Nebraska at Omaha. "Understanding the opportunity we have at Home Instead Senior Care to improve the lives of our clients is energizing and daunting at the same time. We are up to the challenge, and will do so with a servant mentality. I am humbled to be able to be a part of this organization and to have the support of a great team of individuals."